Planters

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Planters is an United States snack food company under Kraft Foods manufacturing, best known for its Nut (fruit)s and the Mr. Peanut icon that symbolizes them.

Started by Italian people immigrants Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, in 1906, it was incorporated in 1908 as the Planter Nut & Chocolate Co. Its main products these days are processed Nut (fruit) of various kinds. It is a division of Kraft Foods.

In 2006, Planters celebrated its 100th anniversary.

Advertising Family tradition handed down in the Peruzzi family has it that Mr. Peanut was a caricature of Amedeo Obici instigated by Mario Peruzzi.

Advertising tagline have included:

Planters is the word for (good) Peanuts. (Various products — 1950s)
Peanut butter with a crunch. (P.B. Crisps — 1992)
Relax. Go Nuts. (Deluxe Mixed Nuts — 1997)

Products Planters' wide selection of products have included or continue to include:

cheese puffs (discontinued)
Cheetos (discontinued)
Cocktail Peanuts
cooking oil
Corn nut (acquired in late 1990s)
Coconut Balls (discontinued almost immediately after introduction)
Dry Roasted Peanuts
Dry Roasted Sunflower seed
Honey Roasted Peanuts
Hot Peanuts
Jumbo Block Peanut Candy (presumably discontinued)
Mixed Nuts
P.B. Crackers (discontinued)
P.B. Crisps (introduced in 1992; discontinued)
Peanut Butter (presumably discontinued, as Kraft has its own Peanut Butter)
Peanut Butter Fudge Cookies (discontinued)
Salted Cashews
Salted Peanuts
Tavern Nuts (discontinued)

External links

Company website
Nutrition facts

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